Less Really Is More In A Marketing Mix: Six Mantras To Keep You Focused.
Article By: Kern Lewis appearing on Forbes.com FOCUS Most businesses lack it, and dissipate their scarce marketing dollars on too many diverse and unconnected initiatives. “The Marketing Flavor of the Month” describes a small business’ typical “mix,” with whatever grabs the owner’s fancy enticing him or her off on wasteful “marketing tangents.” “If you do not focus your limited resources on just a handful of marketing initiatives, you set yourself up to fail. So stop worrying about competing in every possible channel to get every...
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