Gender-based marekting: infographic
Community site G+, not to be confused with Google+, has taken a look at gender difference in marketing this week – an issue that came up just this week during a session I was running on social customer service. Though my response was that making sweeping statements about behaviour according to gender was a difficult thing to do – and isn’t entirely useful – it is fair to say that in the US at least, women retain a lot of control over buying decisions. I’d still take the stats below (based on US data) with a pinch of salt, there are nuances in demographic,...
Read MoreNew Facebook Brand Pages
Facebook users with brand pages may have noticed an announcement at the top of their pages this morning, alerting them that New Facebook Pages are coming soon. You can preview your page and try out the new features now ahead of the full switchover, which is scheduled for March 30. Click here to read the entire article on Search Engine Watch.
Read MoreFirefox Users Engage Congress: SOPA Strike Stats
January 19th, 2012 · Mozilla News Yesterday, we blacked out the default start page in Firefox and redirected visitors to the Mozilla sites to a special action page. We also sent direct messages to members of the Mozilla community through multiple online channels. All these steps were aimed at informing and mobilizing millions of people on the poorly drafted anti-piracy legislation – SOPA and PIPA – pending in Congress. The result: Mozilla reached over 40 million people who, in turn, generated 360,000 emails sent to Senators and Representatives in Congress. Here’s the breakdown of the...
Read MoreShattering 10 Branding Myths
A friend of mine sent me a link to this article. I thought it explained Branding and all of the confusion around the term wonderfully. The article is written by Steve Tobak from CBS Money Watch. Some executives and business leaders understand what branding is all about. Most don’t. It’s got to be one of the most misunderstood concepts in business and I have no idea why. It’s not really complicated. Still, if you ask 10 business people to define a brand, you’ll get 10 different answers. Is it a promise of product performance, an assurance of quality or service? Or is...
Read MoreApps for Social Good
Hack for Change is a hackathon that was recently held in San Francisco. The focus of this event for developers and designers was to create web apps for social good. 17 new web and mobile applications were created and are still pretty new and in development stage. If you are interested in any of these apps for early access and signups click on the links below. The winning creation is the Good Neighbor. It sends text messages when neighbors need a hand with errands or tasks. I can see this being wonderful app for aging communities where assistance is sometimes hard to come by. Other feature...
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