How to Set up a Google AdWords Campaign
How to Set up a Google AdWords Campaign AdWords is a PPC, Pay Per Click, advertising service offered by Google. When most people think of PPC, AdWords is the program they think of. It has set the bar and remains the most popular PPC program advertising available to business owners. Here’s how to set up a Google AdWords Campaign. Step #1 – Sign up for an account. It’s free. Visit adwords.google.com/ and sign up. If you already have a Gmail account, analytics account or other account, you can simply log onto your account, visit “Advertising Programs” or “Business solutions”...
Read MoreTransylvania County Sesquicentennial Identity
Think It Studio was hired by the Transylvania County Sesquicentennial committee to create the logo and establish an identity for the Transylvania County Sesquicentennial celebration or TC150. Work began on the logo in March 2010 and was completed by June, 2010. The project brief called for a design that would represent the idea of past to present and that would support the tag line “Weaving a Tapestry of Community”. It also had to incorporate images that speak to the beauty and history of the county. This list would include; waterfalls, mountains, historic buildings, railroad and...
Read MoreHow to Choose a QR Code Generator
As graphic designer and marketing person I am always looking for new ways to help my clients advertise their goods and services. I have had my own QR code for a couple of years now, but have not really utilized it until now and am beginning to incorporate the codes into my client campaigns. As the technology becomes better so does the ability to really start utilizing the codes for business and marketing applications. I came across this description on beqrious.com site and wanted to share some of their information. See below for a copy of their article. A QR code generator is a software or...
Read MoreAcxiom's Tim Suther on Winning in the New 'Marketing Democracy'
Reposting article by Tim Suther, chief marketing officer of Acxiom. Imagine for a moment that you moved to a new home located right next door to a train station. It’s noisy at first. But after a while, you get used to the noise and barely notice it. That notion captures “exactly how consumers feel about marketing and advertising — as if it’s not even there,” said Tim Suther, chief marketing officer of Acxiom, the world’s largest processor of consumer data, at a recent Wharton Marketing Conference. Such consumer numbness has profound consequences —...
Read MoreNewspaper Ads Still Guide Shopping
Prints not totally dead! I came across this article in the Media Daily News and wanted to share it for all those advertisers out there still running print advertising. It does work. Whatever their financial woes, print newspaper advertising is still a trusted source of information for consumers planning their shopping decisions, according to a phone and Internet survey of 2,502 U.S. adults performed for the Newspaper Association of America by Frank N. Magid Associates. The study highlighted the effectiveness of a couple of key print ad categories, including endemic display ads, preprint...
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