Marketing

Blogging Basics.

Posted by on Mar 24, 2015 in Marketing | 0 comments

Blogging Basics.

With all the different social media platforms it is hard to keep up with it all. Which is the right one to use for the right customer. I am constantly asked by my clients how to manage their social media. I came across this article on Weebly written by Gina Schreck of SocialKNX. She does a great job of laying out a very simple stratedy. Take a read and visit SocialKNX for some great information. How to create your social media strategy “Bloggers always want to know how to build a bigger, better social media following. Unfortunately, this is cart-before-the-horse thinking. The right...

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5 Predictions for Social Media in 2014

Posted by on Dec 19, 2013 in Marketing, web news | 0 comments

5 Predictions for Social Media in 2014

I read this article by Dave Kerpen of inc.com and thought it had some very good information for the small business owner. The game is changing in social media marketing–big time. Are you ready? 1. Pay to play Facebook has changed its news feed algorithm in a way that hurts organic reach. Twitter is a public company that must drive revenues. Google+ has introduced ads. LinkedIn has promoted updates. Getting consumers’ attention in social media is becoming increasingly difficult. In 2014, we will see increased pressures on companies of all sizes to pay to sponsor their posts to get...

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Less Really Is More In A Marketing Mix: Six Mantras To Keep You Focused.

Posted by on Jun 21, 2012 in Marketing | Comments Off on Less Really Is More In A Marketing Mix: Six Mantras To Keep You Focused.

Less Really Is More In A Marketing Mix: Six Mantras To Keep You Focused.

Article By: Kern Lewis   appearing on Forbes.com FOCUS Most businesses lack it, and dissipate their scarce marketing dollars on too many diverse and unconnected initiatives. “The Marketing Flavor of the Month” describes a small business’ typical “mix,” with whatever grabs the owner’s fancy enticing him or her off on wasteful “marketing tangents.” “If you do not focus your limited resources on just a handful of marketing initiatives, you set yourself up to fail. So stop worrying about competing in every possible channel to get every...

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