ICANN approve nearly infinite number of new TLDs
ICANN announced today that it has opened up the web to new unlimited amount of TLDS to be available for purchase at a very hefty price. Acording to dotster.com, originally, domain name structure was put in place to aid navigation. In reality, a domain name is simply a more memorable and attractive address that is associated with an IP address. For instance, without a domain name, to get to Dotster’s website you’d type in 66.150.120.141 instead of www.dotster.com. The www stands for world wide web, the “dotster” is the specific domain, and .COM is the TLD originally intended for...
Read MoreHow to Choose a QR Code Generator
As graphic designer and marketing person I am always looking for new ways to help my clients advertise their goods and services. I have had my own QR code for a couple of years now, but have not really utilized it until now and am beginning to incorporate the codes into my client campaigns. As the technology becomes better so does the ability to really start utilizing the codes for business and marketing applications. I came across this description on beqrious.com site and wanted to share some of their information. See below for a copy of their article. A QR code generator is a software or...
Read MoreAcxiom’s Tim Suther on Winning in the New ‘Marketing Democracy’
Reposting article by Tim Suther, chief marketing officer of Acxiom. Imagine for a moment that you moved to a new home located right next door to a train station. It’s noisy at first. But after a while, you get used to the noise and barely notice it. That notion captures “exactly how consumers feel about marketing and advertising — as if it’s not even there,” said Tim Suther, chief marketing officer of Acxiom, the world’s largest processor of consumer data, at a recent Wharton Marketing Conference. Such consumer numbness has profound consequences —...
Read MoreAcxiom's Tim Suther on Winning in the New 'Marketing Democracy'
Reposting article by Tim Suther, chief marketing officer of Acxiom. Imagine for a moment that you moved to a new home located right next door to a train station. It’s noisy at first. But after a while, you get used to the noise and barely notice it. That notion captures “exactly how consumers feel about marketing and advertising — as if it’s not even there,” said Tim Suther, chief marketing officer of Acxiom, the world’s largest processor of consumer data, at a recent Wharton Marketing Conference. Such consumer numbness has profound consequences —...
Read MoreNewspaper Ads Still Guide Shopping
Prints not totally dead! I came across this article in the Media Daily News and wanted to share it for all those advertisers out there still running print advertising. It does work. Whatever their financial woes, print newspaper advertising is still a trusted source of information for consumers planning their shopping decisions, according to a phone and Internet survey of 2,502 U.S. adults performed for the Newspaper Association of America by Frank N. Magid Associates. The study highlighted the effectiveness of a couple of key print ad categories, including endemic display ads, preprint...
Read MoreSCORE WNC Success Story
SCORE recently contacted Think It Studio and asked if they could write an article about us and the TC150 website. SCORE is a national organization that works with businesses to assist with business planning. Here is an excerpt from that article. The Web Is a Wide-Open World for Small Businesses The Web has become the world’s biggest shopping center, a 24/7 marketplace where people can shop for any product or service from anywhere. It’s also the perfect place for entrepreneurs interested in setting up shop quickly with a minimum of capital. They can enjoy more management flexibility than...
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