What is your signature saying?
Email signatures are sometimes a forgotten marketing tool. In this post I will talk about what a good signature looks like and some tools to make it a little more interesting. Let’s first talk about some do’s and don’ts with your email signature. Do make sure it is clear and concise. Your name name, company name, email address and phone number should always be included in your signature. Don’t make people hunt down how to contact you. Don’t included your company logo, although this might sound different from what I typically preach. Email clients such as...
Read More5 Tips for your website
A website is essential to every business in today’s world. It is an absolute must. Compare it to not advertising in the phone book ten years ago. If a person wants to know more about anything, the first place they turn is the internet, which is available 24 hours a day, 7 days a week. With search engines, such as Google.com or Yahoo.com, the information they are looking for can be found in seconds. This is even more the case as more and more people are using their cell phones to access the world wide web. If people are looking online for things they want to buy and information...
Read MoreAre You Thinking About A Website?
By answering five basic questions, you will lay the foundation for your website which will allow you to develop an online presence that meets your business goals and encourages visitors to return to your site time after time. The five questions to be answered are: 1) Who is your target audience, 2) What are the goals and objectives of your site 3) What does a visitor expect from your site, 4) What do you want the visitor to leave with, and 5) Why should a visitor return to your site? 1. Who is your target audience? Defining the target audience and their needs is an important first step in...
Read MoreLeverage Social Media For Better Marketing
Social Media is quickly becoming the best way small businesses can market to their consumers. In this post I will discuss some of the key players in the social media game and how to begin using them for your business. There is a very important preliminary step that needs to be taken before diving into these social networking platforms. Come up with a marketing plan just as you would with your print advertising. Think about goals, desired outcome and ways to measure your success through this new marketing avenue. If you have a clear goal or strategy in mind then moving forward will...
Read MoreChamber Hosts Carnival Fun!
For a couple of hours late Tuesday, the Porter Center on the campus of Brevard College turned into a center of commerce. The Brevard/Transylvania Chamber of Commerce hosted its annual business expo, complete with a carnival atmosphere, providing an opportunity for local businesses and non-profit organizations to meet each other as well as members of the general public. Participants and organizers were pleased with the turnout. Roughly 50 businesses and other organizations had booths at the event, which featured clowns, door prizes, food and beverages and a festive atmosphere. Read the rest of...
Read MoreWhat is a CMS (Content Management System) and why do I need it?
You are about to get a website built for your business. Having found a good web design house, you are looking forward to seeing the results of their creative efforts. So far so good. Once the website is setup, and the customers start rolling in, you will want to make ongoing changes. These could be very small, such as changing a phone number, or adding a news item. New products, or shifts in business direction, will necessitate larger updates to the site. Chances are, though, you will still be happy with the design, and it’s just the text that needs to be changed. While the web design house...
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