Shattering 10 Branding Myths
A friend of mine sent me a link to this article. I thought it explained Branding and all of the confusion around the term wonderfully. The article is written by Steve Tobak from CBS Money Watch. Some executives and business leaders understand what branding is all about. Most don’t. It’s got to be one of the most misunderstood concepts in business and I have no idea why. It’s not really complicated. Still, if you ask 10 business people to define a brand, you’ll get 10 different answers. Is it a promise of product performance, an assurance of quality or service? Or is...
Read MoreHow to Choose a QR Code Generator
As graphic designer and marketing person I am always looking for new ways to help my clients advertise their goods and services. I have had my own QR code for a couple of years now, but have not really utilized it until now and am beginning to incorporate the codes into my client campaigns. As the technology becomes better so does the ability to really start utilizing the codes for business and marketing applications. I came across this description on beqrious.com site and wanted to share some of their information. See below for a copy of their article. A QR code generator is a software or...
Read MoreManaging your reputation online is extremely important in the business world.
Are you paying to what people are saying about your business online? Is your business reputation impacted by negative information or testimonials being posted about your business? Are you proactive or reactive? Those are just a couple of questions you should be asking your self about your online presence. If you are not monitoring your business and building a solid online reputation you need to start. I came across this brief article and it made me look at my own business and the steps I need to take to be proactive with my businesses and online reputation. Nick Stamoulis, Founder of Brick...
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