Gender-based marekting: infographic
Community site G+, not to be confused with Google+, has taken a look at gender difference in marketing this week – an issue that came up just this week during a session I was running on social customer service. Though my response was that making sweeping statements about behaviour according to gender was a difficult thing to do – and isn’t entirely useful – it is fair to say that in the US at least, women retain a lot of control over buying decisions. I’d still take the stats below (based on US data) with a pinch...
read moreNew Facebook Brand Pages
Facebook users with brand pages may have noticed an announcement at the top of their pages this morning, alerting them that New Facebook Pages are coming soon. You can preview your page and try out the new features now ahead of the full switchover, which is scheduled for March 30. Click here to read the entire article on Search Engine Watch.
read moreFirefox Users Engage Congress: SOPA Strike Stats
January 19th, 2012 · Mozilla News Yesterday, we blacked out the default start page in Firefox and redirected visitors to the Mozilla sites to a special action page. We also sent direct messages to members of the Mozilla community through multiple online channels. All these steps were aimed at informing and mobilizing millions of people on the poorly drafted anti-piracy legislation – SOPA and PIPA – pending in Congress. The result: Mozilla reached over 40 million people who, in turn, generated 360,000 emails sent to Senators and...
read moreShattering 10 Branding Myths
A friend of mine sent me a link to this article. I thought it explained Branding and all of the confusion around the term wonderfully. The article is written by Steve Tobak from CBS Money Watch. Some executives and business leaders understand what branding is all about. Most don’t. It’s got to be one of the most misunderstood concepts in business and I have no idea why. It’s not really complicated. Still, if you ask 10 business people to define a brand, you’ll get 10 different answers. Is it a promise of product...
read moreApps for Social Good
Hack for Change is a hackathon that was recently held in San Francisco. The focus of this event for developers and designers was to create web apps for social good. 17 new web and mobile applications were created and are still pretty new and in development stage. If you are interested in any of these apps for early access and signups click on the links below. The winning creation is the Good Neighbor. It sends text messages when neighbors need a hand with errands or tasks. I can see this being wonderful app for aging communities where...
read moreHow to Set up a Google AdWords Campaign
How to Set up a Google AdWords Campaign AdWords is a PPC, Pay Per Click, advertising service offered by Google. When most people think of PPC, AdWords is the program they think of. It has set the bar and remains the most popular PPC program advertising available to business owners. Here’s how to set up a Google AdWords Campaign. Step #1 – Sign up for an account. It’s free. Visit adwords.google.com/ and sign up. If you already have a Gmail account, analytics account or other account, you can simply log onto your account, visit...
read moreTransylvania County Sesquicentennial Identity
Think It Studio was hired by the Transylvania County Sesquicentennial committee to create the logo and establish an identity for the Transylvania County Sesquicentennial celebration or TC150. Work began on the logo in March 2010 and was completed by June, 2010. The project brief called for a design that would represent the idea of past to present and that would support the tag line “Weaving a Tapestry of Community”. It also had to incorporate images that speak to the beauty and history of the county. This list would include;...
read moreHow to Choose a QR Code Generator
As graphic designer and marketing person I am always looking for new ways to help my clients advertise their goods and services. I have had my own QR code for a couple of years now, but have not really utilized it until now and am beginning to incorporate the codes into my client campaigns. As the technology becomes better so does the ability to really start utilizing the codes for business and marketing applications. I came across this description on beqrious.com site and wanted to share some of their information. See below for a copy of...
read moreAcxiom's Tim Suther on Winning in the New 'Marketing Democracy'
Reposting article by Tim Suther, chief marketing officer of Acxiom. Imagine for a moment that you moved to a new home located right next door to a train station. It’s noisy at first. But after a while, you get used to the noise and barely notice it. That notion captures “exactly how consumers feel about marketing and advertising — as if it’s not even there,” said Tim Suther, chief marketing officer of Acxiom, the world’s largest processor of consumer data, at a recent Wharton Marketing Conference. Such...
read moreNewspaper Ads Still Guide Shopping
Prints not totally dead! I came across this article in the Media Daily News and wanted to share it for all those advertisers out there still running print advertising. It does work. Whatever their financial woes, print newspaper advertising is still a trusted source of information for consumers planning their shopping decisions, according to a phone and Internet survey of 2,502 U.S. adults performed for the Newspaper Association of America by Frank N. Magid Associates. The study highlighted the effectiveness of a couple of key print ad...
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