A website is essential to every business in today’s world. It is an absolute must. Compare it to not advertising in the phone book ten years ago. If a person wants to know more about anything, the first place they turn is the internet, which is available 24 hours a day, 7 days a week. [...]
Social Media is quickly becoming the best way small businesses can market to their consumers. In this post I will discuss some of the key players in the social media game and how to begin using them for your business. There is a very important preliminary step that needs to be taken before diving into [...]
For a couple of hours late Tuesday, the Porter Center on the campus of Brevard College turned into a center of commerce. The Brevard/Transylvania Chamber of Commerce hosted its annual business expo, complete with a carnival atmosphere, providing an opportunity for local businesses and non-profit organizations to meet each other as well as members of [...]
You are about to get a website built for your business. Having found a good web design house, you are looking forward to seeing the results of their creative efforts. So far so good.
Once the website is setup, and the customers start rolling in, you will want to make ongoing changes. These could be very small, such as changing a phone number, or adding a news item. New products, or shifts in business direction, will necessitate larger updates to the site. Chances are, though, you will still be happy with the design, and it’s just the text that needs to be changed.
Do you have bunch of bookmarked websites that you enjoy visiting but don’t always remember to go back to them to see what is new? RSS or Rich Site Summary, is a way to compile the updated information from many websites into one place. There are many RSS readers but my favorite one is the Google Reader.
By answering five basic questions, you will lay the foundation for your website which will allow you to develop an online presence that meets your business goals and encourages visitors to return to your site time after time. The five questions to be answered are: 1) Who is your target audience, 2) What are the goals and objectives of your site 3) What does a visitor expect from your site, 4) What do you want the visitor to leave with, and 5) Why should a visitor return to your site?
I just came accross a site that really helps out with listing your business online for local searches. GetListed.org offers tools to start a local search SEO campaign. The most popular local search destinations are precisely the four programmed in the GetListed.org LocalDashboard: Google Maps, Yahoo!Local, BOTW Local and Live Search Local. Before a business spends money submitting to other local business directories, they should make sure they get listed in the directories mentioned above.
What are the main e-mail marketing strategies?
Who should I send my e-mail campaigns out to?
How often should I send out a campaign?
Blogging is an excellent way to engage directly with your target audience. It’s also the easiest way to begin driving traffic to your site and, hence, have the opportunity to grow your business. If these things interest you than yes, you should start a blog.
Getting your business out there and noticed on the web can be pretty daunting. Here are some FREE ways to list your business to pull in maybe a few potential visitors. Some of these have a confirmation process but it is worth the delay.