Gender-based marekting: infographic
Community site G+, not to be confused with Google+, has taken a look at gender difference in marketing this week – an issue that came up just this week during a session I was running on social customer service. Though my response was that making sweeping statements about behaviour according to gender was a difficult thing to do – and isn’t entirely useful – it is fair to say that in the US at least, women retain a lot of control over buying decisions. I’d still take the stats below (based on US data) with a pinch of salt, there are nuances in demographic,...
Read MoreLeverage Social Media For Better Marketing
Social Media is quickly becoming the best way small businesses can market to their consumers. In this post I will discuss some of the key players in the social media game and how to begin using them for your business. There is a very important preliminary step that needs to be taken before diving into these social networking platforms. Come up with a marketing plan just as you would with your print advertising. Think about goals, desired outcome and ways to measure your success through this new marketing avenue. If you have a clear goal or strategy in mind then moving forward will...
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