Select Page

Article By: Kern Lewis   appearing on

Most businesses lack it, and dissipate their scarce marketing dollars on too many diverse and unconnected initiatives. “The Marketing Flavor of the Month” describes a small business’ typical “mix,” with whatever grabs the owner’s fancy enticing him or her off on wasteful “marketing tangents.”

“If you do not focus your limited resources on just a handful of marketing initiatives, you set yourself up to fail. So stop worrying about competing in every possible channel to get every possible customer. You will waste money, time and energy that you cannot spare. You don’t need every customer. You need enough customers to run a profitable, growing business.” To read more…