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Prints not totally dead! I came across this article in the Media Daily News and wanted to share it for all those advertisers out there still running print advertising. It does work.

Whatever their financial woes, print newspaper advertising is still a trusted source of information for consumers planning their shopping decisions, according to a phone and Internet survey of 2,502 U.S. adults performed for the Newspaper Association of America by Frank N. Magid Associates.

The study highlighted the effectiveness of a couple of key print ad categories, including endemic display ads, preprint inserts and newspaper-distributed coupons.

The NAA-Magid study, titled “How America Shops and Spends 2011,” found that 52% of adults surveyed identified newspapers as the most important medium informing their purchase decisions. Fully 79% of respondents recalled taking some kind of action in response to newspaper advertising in the preceding month. To read the rest of the story visit