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Gender-based marketing: infographic

Community site G+, not to be confused with Google+, has taken a look at gender difference in marketing this week – an issue that came up just this week during a session I was running on social customer service. Though my response was that making sweeping...

How to Set up a Google AdWords Campaign

How to Set up a Google AdWords Campaign AdWords is a PPC, Pay Per Click, advertising service offered by Google. When most people think of PPC, AdWords is the program they think of. It has set the bar and remains the most popular PPC program advertising available to...